Chinese site uses Apple's own enterprise tools to distribute free pirated apps
The website in question, 7659.com, is actually a Web portal of a desktop program called "KuaiYong," which poses as a bulk licensing authorization asset to distribute free software to users. The software first hit the Web in 2012, and the new site is supposedly meant to streamline app discovery and downloading by making titles accessible online instead of through a dedicated program. KuaiYong's desktop software is still needed to retrieve the pirated apps.
According to the publication, KuaiYong leverages Apple's enterprise app distribution system, which is intended to be used by corporations and institutions for the dissemination of internal apps to staff. The licensing protocol allows for basically unlimited app distribution once a developer provisioning profile has been granted by Apple. This tactic lets iPhone and iPad owners install pirated software without jailbreaking their device.
KuaiYong is essentially distributing one app, with one license, continuously to end users.